Printing Articles
We offer useful printing articles to our clients and also the latest Bright Print News, events and community projects. We stay on top of industry developments and we celebrate our industry awards.
Going Paperless does not save Trees
The new Two Sides study outlines some interesting points around the perception that going paperless saves trees is a lot less accurate than one might think. There are many social and economic factors that need to be looked at in this discussion…
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Creating a Physical Instance: The Longevity of Print
“I would say if there are photos you are really concerned about create a physical instance of them. Print them out.” The longevity of print is discussed and uncovered by Pulitzer Prize winning author Doris Kearns Goodwin.”
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Why Digital Natives prefer reading in Print. Yes, you read that right.
Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. We uncover the reading habits of digital natives.
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What your Digital Campaign is Missing
Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there’s one form of media that smart marketers are still obsessed with: Print. Read why your digital campaign NEEDS a print element.
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Don’t be forgotten at Trade Shows: Helpful Tips
Know who you are talking to and what is relevant to them. Who is attending the trade show or conference? Are they Gen Y or baby boomers? Here are some helpful tips to make the most out of your trade show opportunity.
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Paper – Loved by Human Senses
You can feel and smell paper. You experience paper with your senses. These sensations aid your memory. In the current world of state-of-the-art technology, we increasingly need something to touch: paper.
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