Printing Articles
We offer useful printing articles to our clients and also the latest Bright Print News, events and community projects. We stay on top of industry developments and we celebrate our industry awards.
Social Media’s ineffectiveness reiterates Importance of Print
A flurry of research on social media over the last 12 months, from all parts of the globe, continues to support the value of printed communication.
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Porsche demonstrates interactivity via Print Ad
A recent Porsche print ad has found an interesting way to combine print and digital. They’ve used a print advertisement as the gateway to a holographic experience. Kit Kat have also used the same method to great effect.
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Direct mail DOES produce Valid Results
In a recent Proprint article the results from the 2015 Direct Marketing Association (DMA) Response Rate Report highlight direct mail as a strong and solid marketing channel, uncovering that direct mail does produce valid results.
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I want Printed Mail
Despite our interactivity globally and our obsession with anything internet, this very short impromptu clip starring my nephew, Evan Bright (potential 5th generation printer), reminded me of our love for mail and how empty the world will be once we have no reason to visit the mail box.
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The Future of print is… Print
A positive look at the evolution of print and how change can offer different opportunities from Frank Romano. The future of print is indeed bright.
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Accountants learn Benefits of Environmental Business
The word is out – take care of your environmental bottom line, and it will do wonders for your financial health, which your accountants will thank you for! BPG Director Debbie Burgess delivered this keynote message at the recent conference of CPA’s.
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